Take a look at your Facebook profile page. Do you see all kinds of pictures of you and your friends and your relatives? That doesn’t seem to conductive to business. More like monkey business. Almost like a chat room for all your friends to see your life, and for you to see theirs.
And although it’s mostly positive, some of it contains drama, and all of it is wide open.
Now, take some time and look at a few business social media pages. They’re easy to find. All the large corporations have one. Look at those first, and then try to find some small business ones. Then look for your competitors, maybe even look for your own company. Take the time to research Facebook before you continue reading.
Now think of all your customers, your prospects, your vendors, your business contacts, and your business connections. What can you do to invite them, or should I say, entice them to like your business Facebook page?
HINT: The key word is value.
THE DEEPER EXPLANATION IS: Discover what would be valuable to them and what would entice them to join you and others to exchange information or glean information that would help them build their business with ideas and implementable actions.
HERE’S MY SECRET: The more I give, the more attractive I become, the more engagement I create, and the more connections I gain. It’s certainly not a secret formula but it’s a recipe of ingredients that will not cook on its own. You are the chef, you are the chief, and you are also the waiter.
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