selling with social media Archives - Business Social Media | Social Media Marketing

Social Media Has Changed YOUR World

February 27, 2013 By Jeffrey Gitomer Leave a Comment

REALITY: Social media and business social media have created new sales, new marketing, new exposure, new branding, new communication, new networking, and new business opportunities, the likes of which have never been seen or known before. And the revolution is just starting.

What are your thoughts? Leave a comment for me below.

Filed Under: business, Social BOOM!, social media Tagged With: corporate sales training, how to sell, how to use social media for business, how to use social media marketing for business, Jeffrey gitomer, jefrrey gitomer, selling with social media, Social BOOM!, social media marketing

Are You An Employee or a Person?

September 12, 2012 By admin Leave a Comment

Business social media is not just an opportunity. It’s also an obstacle. Many businesses have rules, regulations, policies, and barriers that may preclude you from using any and all forms of social media that include their business name.

ACTION: Continue as an employee, but divorce yourself from the company as a person. There are no rules that preclude you from participating in any of the social media as a human being.

If you’re in banking, insurance, pharmaceuticals, or any other business that has a legal department that begins with the word no and ends with the word no, then take the business name out of everything you do.

You can tweet about, and you can blog about, and you can Facebook about aspects of your relationship that customers and prospects deem significant, never mentioning the name of your company, or your affiliation with it.

There is no rule against telling people the best place to take a weekend vacation, how to keep your front yard safe, how to reduce costs of heating and air conditioning in your home, or your personal philosophies and insights about life.

NOTE WELL: Leave out offers to buy.

Rather, create opportunities that will allow you to connect and opportunities to get together and meet. A seminar, a networking event, even a party.

Make the information valuable, and I guarantee it will get forwarded. Business social media is an opportunity for you to build your personal brand, build personal awareness, build your personal network, and build your personal reputation.

Yes, it takes a little chutzpah, but it will save you the embarrassment, and loss of ground, of not doing it at all.

CONSIDER THIS: Suppose you left your job tomorrow, or get laid off, or get fired. The first thing your prospective new employer is going to do when considering you for a position is check your online status and your Google ranking.

In today’s employment world, you don’t even need a resume because your Google rank, your social media presence, and your overall online presence speaks way louder than what your high school gym teacher (from 20 years ago) thinks of you.

There is a big difference between reference and reputation.

And if you’re in sales, the only people I’m going to call for a reference are your prior customers.

FINAL PIECE OF ADVICE: If you’re frustrated by what you can’t do, start doing what you can do.

Filed Under: business, customers, sales, Social BOOM!, social media Tagged With: business social media, corporate sales training, facebook, facebook marketing, gitomer, how to sell, Jeffrey gitomer, jefrrey gitomer, sales blog, selling with social media, Social BOOM!, social media, social media marketing

Send These Videos To Your Boss (Who Just Doesn’t Get It)

September 9, 2012 By Jeffrey Gitomer 2 Comments

All bosses that are against social media are the ones who don’t know how to use it.

The next time your boss tries to fight you on using social media, send him or her one (or all) of these videos:

For even more ammo, click here.

Filed Under: business, customers, General, sales, Social BOOM!, social media Tagged With: business social media, corporate sales training, facebook, facebook marketing, gitomer, how to sell, how to use social media for business, jefrrey gitomer, selling with social media, Social BOOM!, social media, social media marketing

How To Be Successful In The World of Social Media

September 4, 2012 By Jeffrey Gitomer Leave a Comment

Here’s the big secret: How you position and promote yourself in the NON-social media world is critical to your success in the social media world.

Your writing, your website, your blog, your e-zine, your personal brand, your reputation in your marketplace, your perceived value in your marketplace, and your Google rank are elements of attraction that affect your social media status—and surely your success.

And then there are the charlatans, and those trying to take unfair advantage of others. Like anything else in business, there will always be a small percentage of idiots and zealots doing the wrong thing. Ignore them. Don’t let the actions of a few spoil your outlook to advance and grow.

REALITY: The cold call has been part of the selling world for more than 100 years. And it’s over. Technology guards, gatekeepers, voicemail, and the overall sophistication of buyers and executives, have forever changed that landscape. This is GREAT news.

GET SOCIAL: By implementing the free opportunities afforded on Facebook, Twitter, YouTube, Flickr and ESPECIALLY LinkedIn, you have an incredible opportunity to attract and connect with prospective buyers.

There are billions of dollars of new business being generated by making social media connections. How much of it will you get?

Filed Under: business, customers, General, sales, social media Tagged With: business social media, facebook, facebook marketing, gitomer, how to sell, how to use social media for business, how to use social media marketing for business, Jeffrey gitomer, selling with social media

5.5 Basic Rules of Relationship-Based Networking

August 25, 2012 By Jeffrey Gitomer Leave a Comment

I wanted to share with you the 5.5 rules of relationship-based networking from my Little Black Book of Connections, because they can also be applied to networking in business social media spaces as well. They are as follows:

1. Go where your best customers, probable purchasers, an prospects go.

2. Give value first. Be known as a resource.

3. Dig in. Be committed or it won’t work.

4. Be consistent, Once you get involved, seek a leadership position.

5. Get to know people on a friendly basis.

5.5 Go slow. Relationships are not built in a day. They’re built, with value, day-by-day.

People tend to do business with people they trust. Be sincere, be yourself, and over time, you will win their business and more.

These rules can apply to your business social media efforts as well as your business networking efforts. In business social media, you have to, above all, provide value. You have to be consistent. You have to be committed. You have to recognize that building relationships online takes time. It’s worth it though.

Want to learn more business social media strategies? Click here.

Filed Under: business, customers, General, lead generation, Social BOOM!, social media Tagged With: business social media, corporate sales training, facebook, facebook marketing, gitomer, gitomer webinar, how to sell, how to use social media for business, selling with social media, social media marketing

The Social Revolution and Your Evolution

August 7, 2012 By Jeffrey Gitomer Leave a Comment

The social revolution has changed the way you sell forever. Only problem is, most salespeople have no idea of that – YET!

As business social media evolves and matures, all salespeople, executives, and entrepreneurs will expose themselves for who they are and who they aren’t WAY BEFORE a sales call or sales meeting of any kind takes place.

Think about the impact of that.

I’m gonna Google YOU.
I’m gonna Facebook YOU.
I’m gonna find you on LinkedIn.
I’m gonna look you up on Twitter.
I’m gonna search you on YouTube.

And you can’t stop me.

I’m gonna find out EXACTLY who you are – the same way you’re trying to find out stuff about me.

Two years ago, it would not have happened that way. At least on the social media side. Maybe five years ago for Google.

Today, ALL systems of selling are preceded, and even precluded, by your online reputation. Before I ever call you, before you ever call me, before you ever meet with me – I already know everything I need to about you. Or, I can look you up in ten seconds WHILE you are on the phone.

Here are the NEW standards by which you’ll be evaluated, granted appointment time, decided upon, measured, branded, and talked about (whew!):

Your Google presence and ranking.
Your online reputation.
Your business social media presence.
Your personal website (present or absent).
Your blog (present or absent).
Your Facebook presence.
Your LinkedIn connections and recommendations.
Your Twitter followers.
Your tweets.
Your YouTube channel.

Feel a little overwhelmed? That’s because you’ve been asleep at the wheel waiting for the economy to “rebound.” Or you think the internet is about your company, not you. Or you’re waiting for your attorneys to figure out a “corporate plan” for social media, while your competition KICKS YOUR ASS.

Wake up and smell the Internet, Sparky!

Here are a few things you should do, and can do – that if you don’t do, you’ll be “doo doo”:

Look at your competition and their people. Study their online presence and their social media presence.
Talk to your customers IN DEPTH. Find out what they would consider valuable to know, and make a plan to deliver that information, whether it pertains to your sales or not. HINT: If you provide valuable information, it directly pertains to your relationship, and their loyalty to you.
Allocate more of your time to learning what you don’t know about “online.” At least an hour a day. If you’re behind by your competition’s standards, that’s one issue; but if you’re behind by your customer’s needs, that’s THE issue. If you don’t know what to do, start studying, and start getting involved.
Set achievable goals and measure your results. Start with LinkedIn. Get 200 connections and expand your network from there. Create a few videos on YouTube that feature your customers talking about how great you are.
Communicate value messages, not product offerings. The purpose of your presence online is not just to sell, it’s also to attract people who want to buy. Especially on social media.
Seek professional help, BUT BEWARE. Get personal one-on-one references BEFORE you spend a dime. There are a lot of people who can help you, but many more who CLAIM they can, but cannot.
Waiting is more expensive than starting. Whatever you budget for online and/or social media presence, it’s cheap compared to doing nothing while others pass you by.

Social media is not going away. My bet is that your business social media presence is lacking. And there is not one good reason for it, other than your foresight is limited by your insight.

Hopefully this will help you kick-start what you’re doing online – especially your social media participation – so you’ll have no regrets (also known as hindsight).

Filed Under: business, Social BOOM!, social media, twitter Tagged With: facebook, facebook marketing, Jeffrey gitomer, selling skills, selling with social media, Social BOOM!, social media, social media marketing

The Difference Between Social Media and Business Social Media on YouTube

August 3, 2012 By Jeffrey Gitomer Leave a Comment

YouTube provides the biggest opportunity for you to promote your name and your brand. Anyone in the world can find you and your information. And it’s FREE!

If you have a YouTube channel, go to the main page and see how many total views you have. If it’s less than 1,000 you haven’t provided enough opportunities for others to find you, or enough value for any kind of viral activity.

Let me share some YouTube opportunities with you:

Create a library of customer testimonials, tips, and ideas about your product that appear in no brochure.
Record business philosophies that you have and want to share with others.
Record your best idea of the week.
Record your favorite customer of the week.
Record your favorite restaurant in your city.

You get the idea. Your ability to broadcast on your own YouTube channel is limited only by your imagination and your allocated time. And did I mention, IT’S FREE!

Start with customer testimonial videos because they will lead you to more customers and you can pull them up when you’re making a sales presentation to provide a point.

KEY POINT OF UNDERSTANDING: Keep all videos short and light. (One to four minutes is the idea length.) Keep all videos fun and real. Make sure the videos that you post are an accurate representation of who you are in the business world, and what you believe to be true with your customers, your product, your company, and you.

I am on social media providing examples for my customers so they can do the exact same thing. Spend some time watching some of the value videos I have uploaded onto my own YouTube channel:

Filed Under: business, customers, lead generation, sales, Social BOOM!, social media Tagged With: attitude training, business social media, cold calling techniques, corporate sales training, facebook marketing, gitomer, how to sell, Jeffrey gitomer, jefrrey gitomer, sales article, sales blog, sales training, selling skills, selling with social media, Social BOOM!, social media marketing

A Quick Reminder [VIDEO]

July 24, 2012 By Jeffrey Gitomer 2 Comments

Here’s a quick reminder for you:

Filed Under: business, Social BOOM!, social media Tagged With: business social media, facebook, facebook marketing, gitomer, how to sell, how to use social media for business, how to use social media marketing for business, Jeffrey gitomer, jeffrey gitomer webinar, selling skills, selling with social media, Social BOOM!, social media, social media marketing

Business Social Media Self-Test

July 4, 2012 By Jeffrey Gitomer Leave a Comment

BUSINESS SOCIAL MEDIA SELF-TEST:

Make a list of your last 10 Facebook postings. How many people like your page? Do you even have a business page?
List the last 10 actions you took, or messages you sent, on LinkedIn: Anyone join you or want to link as a result of them?
Make a list of your last 10 tweets. Are they relevant to your business success? Did they help others in any way? How many got retweeted?
List the last 10 videos that you posted on your YouTube channel. Are you posting value messages that your customers and prospects would watch, learn from, and think of you as a resource? Any video testimonials posted on your YouTube channel? (Short testimonial videos will help prospective customers buy and reinforce your own belief system.)

How did you do? Keep in mind:

There are all kinds of books and seminars available on social media and business social media. I recommend reading as much as you can and attending as many as you can. And my biggest recommendation is: START NOW.

Filed Under: business, Social BOOM!, social media Tagged With: business social media, facebook, facebook marketing, how to use social media for business, how to use social media marketing for business, selling with social media, Social BOOM!, social media

Understanding The Power Of Twitter

July 1, 2012 By Jeffrey Gitomer 2 Comments

It seems as though the mature (seasoned) salespeople are resisting Twitter or simply do not understand the power in it and efficacy of it. With an estimated 175 million accounts and millions of tweets a day, there MAY be something to it. Especially because the Fortune 1000s are tweeting. Every newspaper and news agency is tweeting. Thousands of small businesses are tweeting.

What are you doing? Are you tweeting every day? Or are you stymied by the process and don’t quite know what to do? (Like most people.)

WARNING: Twitter for business has nothing to do with being in your pajamas, having a tough day, heading to the office, or other inane useless information. It also has nothing to do with “tweeple,” “tweeps,” or other buzzwords that are cute and condescending.

Twitter is about informing.
Twitter is about passing on information.
Twitter is about value messages.
Twitter is about connecting.

Twitter is about others finding value in your messages or information and passing it on to others. And when you’re retweeted, it’s proof that your message had enough value, content, or vital information that people in your network were willing to pass it on to their network.

How does a daily value tweet help you?

1. It challenges you to think and write. Daily discipline.

2. It challenges you to create viral messages so that you become better known as a person of value.

3. It challenges you to create the REAL law of attraction. Attraction = potential customer.

3.5 People will proactively connect with you. If they agree with you, and they respect you, they’ll tell others to connect with you as well.

There is a secret to Twitter success. And it’s the same secret for all of social media, especially business social media: Wake up and WRITE.

Here are some Twitter conversations going on right now about me:

Filed Under: business, customers, lead generation, sales, Social BOOM!, social media, Uncategorized Tagged With: attitude training, business social media, corporate sales training, gitomer, Jeffrey gitomer, jefrrey gitomer, sales blog, sales training, selling skills, selling with social media, Social BOOM!, social media marketing

The Little Red Book of Selling	The Sales Bible
Little Teal Book of Trust	Little Gold Book of YES! Attitude
Little Platinum Book of Cha-Ching!	Little Red Book of Sales Answers
Little Black Book of Connections	Little Green Book of Getting Your Way
Customer Satisfaction is Worthless, Customer Loyalty is Priceless

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