Business Social Media | Social Media Marketing | Jeffrey Gitomer's Social Media Blog
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I wanted to share with you the 5.5 rules of relationship-based networking from my Little Black Book of Connections, because they can also be applied to networking in business social media spaces as well. They are as follows:
1. Go where your best customers, probable purchasers, an prospects go.
2. Give value first. Be known as a resource.
3. Dig in. Be committed or it won’t work.
4. Be consistent, Once you get involved, seek a leadership position.
5. Get to know people on a friendly basis.
5.5 Go slow. Relationships are not built in a day. They’re built, with value, day-by-day.
People tend to do business with people they trust. Be sincere, be yourself, and over time, you will win their business and more.
These rules can apply to your business social media efforts as well as your business networking efforts. In business social media, you have to, above all, provide value. You have to be consistent. You have to be committed. You have to recognize that building relationships online takes time. It’s worth it though.
Want to learn more business social media strategies? Click here.
Business social media is all about trust.
From my personal life experiences, here are 23.5 characteristics that I have discovered in other people that have led me to trust them:
1. To get trust, first give trust.
2. Surprise (genuine) helps leads to trust.
3. Trust grows slowly over time.
4. Giving value first leads to trust.
5. Questions that differentiate, especially in matters of money, lead to trust.
6. Competency and superior skill leads to trust.
7. Straight-forward truth leads to trust.
8. Creativity leads to trust.
9. WOW! leads to trust.
10. Giving trust leads to getting trust.
11. Superior knowledge and genuine help lead to trust.
12. Superior service leads to trust.
13. Understanding leads to trust.
14. Willingness to help leads to trust.
15. Truth and honest dealings lead to trust.
16. Respect and reliability lead to trust.
17. Desire to serve with a grateful heart leads to trust.
18. Dedication to serving and enlightening others based on heartfelt belief leads to trust.
19. Random acts of kindness and the desire to do the best job possible lead to trust.
20. Accurate advice over time and friendship without condition or expectation lead to trust.
21. Superior performance with passion over time leads to trust.
22. Dedication to personal excellence and mastery of a craft leads to trust.
23. Friendship based on respect, mutual admiration, truth, and fun leads to trust.
23.5 I trust myself first.
Study this list, and add to it. I hope it helps you become a more trustworthy person, and helps you find trustworthy people to connect with in life.
Are you a trusted source on your business social media sites?
The customer is making a comeback – slow though it may be. And when he (or she) returns, you’re going to notice a change. A big change. FAIR WARNING: How you prepare for the new customer will determine your long-term success.
REALITY: While your customers were away, online has officially taken over. It’s the new showroom and comparison shopper. You can chat, or phone in a heartbeat. You can see every option and some you never knew existed. It’s fast, it’s accurate, and anyone can choose anything, any time of the day or night.
Yes, the Internet has been there for a few years, but it has taken a firm hold as a trillion dollar option for consumers and customers every place in the world. Your world.
It’s a different world now. We are not going to “recover,” per-se. We’re going to revive and revise. And you can be in it, or watch it pass you by.
Here are some examples of “different” on the business side. Car dealerships, stock brokerages, insurance companies, banks, homebuilders, commercial real estate agents, residential real estate agents, and mortgage lenders have all revised and restructured their business – and that’s the short list.
And the customer is different too. Way different.
Let me give you the details of what the new customer (both business and consumer) looks like: (NOTE: I’m using “he” but I also mean “she.”)
* He’s going to decide somewhat slower. He’s been hesitating for more than a year.
* He’s angry about the value of his home, and the value of his investments.
* He will not be doing business the same way it’s been done before.
* He will not be banking the same way he banked before.
* He will not be advertising the same way he advertised before.
* He will not be buying a car the same way he did before.
* He will not be buying a home the same way he did before.
* He will not be investing the same way he did before.
* He’s online. Checking out your website – and your competitor’s website.
* He’s socializing. Telling everyone what’s happening in his world and the world.
* He’s Tweeting, Facebooking, and Linked-In-ing. Social media is still a firestorm.
* He’s blogging about his experiences with you, for the world to read.
* He’s YouTubing about his experiences with you for the world to watch – by the millions (any questions United Airlines?).
* He’s Googling, not yellow-paging.
* He’s texting. A lot.
* He’s using his mobile device to do damn near everything.
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The Little Red Book of Selling |
The Sales Bible |
Little Teal Book of Trust |
Little Gold Book of YES! Attitude |
Little Platinum Book of Cha-Ching! |
Little Red Book of Sales Answers |
Little Black Book of Connections |
Little Green Book of Getting Your Way |
Customer Satisfaction is Worthless, Customer Loyalty is Priceless |
