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Are You An Employee or a Person?

September 12, 2012 By Leave a Comment

Business social media is not just an opportunity. It’s also an obstacle. Many businesses have rules, regulations, policies, and barriers that may preclude you from using any and all forms of social media that include their business name.

ACTION: Continue as an employee, but divorce yourself from the company as a person. There are no rules that preclude you from participating in any of the social media as a human being.

If you’re in banking, insurance, pharmaceuticals, or any other business that has a legal department that begins with the word no and ends with the word no, then take the business name out of everything you do.

You can tweet about, and you can blog about, and you can Facebook about aspects of your relationship that customers and prospects deem significant, never mentioning the name of your company, or your affiliation with it.

There is no rule against telling people the best place to take a weekend vacation, how to keep your front yard safe, how to reduce costs of heating and air conditioning in your home, or your personal philosophies and insights about life.

NOTE WELL: Leave out offers to buy.

Rather, create opportunities that will allow you to connect and opportunities to get together and meet. A seminar, a networking event, even a party.

Make the information valuable, and I guarantee it will get forwarded. Business social media is an opportunity for you to build your personal brand, build personal awareness, build your personal network, and build your personal reputation.

Yes, it takes a little chutzpah, but it will save you the embarrassment, and loss of ground, of not doing it at all.

CONSIDER THIS: Suppose you left your job tomorrow, or get laid off, or get fired. The first thing your prospective new employer is going to do when considering you for a position is check your online status and your Google ranking.

In today’s employment world, you don’t even need a resume because your Google rank, your social media presence, and your overall online presence speaks way louder than what your high school gym teacher (from 20 years ago) thinks of you.

There is a big difference between reference and reputation.

And if you’re in sales, the only people I’m going to call for a reference are your prior customers.

FINAL PIECE OF ADVICE: If you’re frustrated by what you can’t do, start doing what you can do.

Filed Under: business, customers, sales, Social BOOM!, social media Tagged With: , , , , , , , , , , , ,

Send These Videos To Your Boss (Who Just Doesn’t Get It)

September 9, 2012 By 2 Comments

All bosses that are against social media are the ones who don’t know how to use it.

The next time your boss tries to fight you on using social media, send him or her one (or all) of these videos:

For even more ammo, click here.

Filed Under: business, customers, General, sales, Social BOOM!, social media Tagged With: , , , , , , , , , , ,

How To Be Successful In The World of Social Media

September 4, 2012 By Leave a Comment

Here’s the big secret: How you position and promote yourself in the NON-social media world is critical to your success in the social media world.

Your writing, your website, your blog, your e-zine, your personal brand, your reputation in your marketplace, your perceived value in your marketplace, and your Google rank are elements of attraction that affect your social media status—and surely your success.

And then there are the charlatans, and those trying to take unfair advantage of others. Like anything else in business, there will always be a small percentage of idiots and zealots doing the wrong thing. Ignore them. Don’t let the actions of a few spoil your outlook to advance and grow.

REALITY: The cold call has been part of the selling world for more than 100 years. And it’s over. Technology guards, gatekeepers, voicemail, and the overall sophistication of buyers and executives, have forever changed that landscape. This is GREAT news.

GET SOCIAL: By implementing the free opportunities afforded on Facebook, Twitter, YouTube, Flickr and ESPECIALLY LinkedIn, you have an incredible opportunity to attract and connect with prospective buyers.

There are billions of dollars of new business being generated by making social media connections. How much of it will you get?

Filed Under: business, customers, General, sales, social media Tagged With: , , , , , , , ,

To Serve Is To Rule! | Apply These Lessons To Your Business Social Media Marketing Plan

August 30, 2012 By Leave a Comment

Service is what occurs between one sale and the next sale. If you’re looking to close the gap between customers that order from you and customers that don’t order from you make certain your service in the middle of those orders ROCKS. Learn more:

Want to learn more? Click here: http://www.youtube.com/BuyGitomer

Filed Under: business, sales, Social BOOM!, social media Tagged With: , , , , , , , , ,

5.5 Basic Rules of Relationship-Based Networking

August 25, 2012 By Leave a Comment

I wanted to share with you the 5.5 rules of relationship-based networking from my Little Black Book of Connections, because they can also be applied to networking in business social media spaces as well. They are as follows:

1. Go where your best customers, probable purchasers, an prospects go.

2. Give value first. Be known as a resource.

3. Dig in. Be committed or it won’t work.

4. Be consistent, Once you get involved, seek a leadership position.

5. Get to know people on a friendly basis.

5.5 Go slow. Relationships are not built in a day. They’re built, with value, day-by-day.

People tend to do business with people they trust. Be sincere, be yourself, and over time, you will win their business and more.

These rules can apply to your business social media efforts as well as your business networking efforts. In business social media, you have to, above all, provide value. You have to be consistent. You have to be committed. You have to recognize that building relationships online takes time. It’s worth it though.

Want to learn more business social media strategies? Click here.

Filed Under: business, customers, General, lead generation, Social BOOM!, social media Tagged With: , , , , , , , , ,

23.5 Characteristics of Trusted and Trustworthy People

August 21, 2012 By Leave a Comment

Business social media is all about trust.

From my personal life experiences, here are 23.5 characteristics that I have discovered in other people that have led me to trust them:

1. To get trust, first give trust.

2. Surprise (genuine) helps leads to trust.

3. Trust grows slowly over time.

4. Giving value first leads to trust.

5. Questions that differentiate, especially in matters of money, lead to trust.

6. Competency and superior skill leads to trust.

7. Straight-forward truth leads to trust.

8. Creativity leads to trust.

9. WOW! leads to trust.

10. Giving trust leads to getting trust.

11. Superior knowledge and genuine help lead to trust.

12. Superior service leads to trust.

13. Understanding leads to trust.

14. Willingness to help leads to trust.

15. Truth and honest dealings lead to trust.

16. Respect and reliability lead to trust.

17. Desire to serve with a grateful heart leads to trust.

18. Dedication to serving and enlightening others based on heartfelt belief leads to trust.

19. Random acts of kindness and the desire to do the best job possible lead to trust.

20. Accurate advice over time and friendship without condition or expectation lead to trust.

21. Superior performance with passion over time leads to trust.

22. Dedication to personal excellence and mastery of a craft leads to trust.

23. Friendship based on respect, mutual admiration, truth, and fun leads to trust.

23.5 I trust myself first.

Study this list, and add to it. I hope it helps you become a more trustworthy person, and helps you find trustworthy people to connect with in life.

Are you a trusted source on your business social media sites?

Filed Under: business, customers, sales, Social BOOM!, social media Tagged With: , , , , , , , , , ,

Download My Books For Your Kindle or Apple Device

August 13, 2012 By Leave a Comment

I just wanted to take some time to make sure you knew that my books are now available for download to your Kindle or Apple device. Click below to download my books:

For your iPhone, iPad, or iPod Touch:

For your Kindle:


Filed Under: business, sales, Social BOOM!, social media Tagged With: , , , , , , ,

The Difference Between Social Media and Business Social Media on YouTube

August 3, 2012 By Leave a Comment

YouTube provides the biggest opportunity for you to promote your name and your brand. Anyone in the world can find you and your information. And it’s FREE!

If you have a YouTube channel, go to the main page and see how many total views you have. If it’s less than 1,000 you haven’t provided enough opportunities for others to find you, or enough value for any kind of viral activity.

Let me share some YouTube opportunities with you:

  • Create a library of customer testimonials, tips, and ideas about your product that appear in no brochure.
  • Record business philosophies that you have and want to share with others.
  • Record your best idea of the week.
  • Record your favorite customer of the week.
  • Record your favorite restaurant in your city.

You get the idea. Your ability to broadcast on your own YouTube channel is limited only by your imagination and your allocated time. And did I mention, IT’S FREE!

Start with customer testimonial videos because they will lead you to more customers and you can pull them up when you’re making a sales presentation to provide a point.

KEY POINT OF UNDERSTANDING: Keep all videos short and light. (One to four minutes is the idea length.) Keep all videos fun and real. Make sure the videos that you post are an accurate representation of who you are in the business world, and what you believe to be true with your customers, your product, your company, and you.

I am on social media providing examples for my customers so they can do the exact same thing. Spend some time watching some of the value videos I have uploaded onto my own YouTube channel:

Filed Under: business, customers, lead generation, sales, Social BOOM!, social media Tagged With: , , , , , , , , , , , , , , ,

A Quick Reminder [VIDEO]

July 24, 2012 By 2 Comments

Here’s a quick reminder for you:

Filed Under: business, Social BOOM!, social media Tagged With: , , , , , , , , , , , , ,

Webinars: Sizzlin Summer Special!

July 16, 2012 By Leave a Comment

 Summer is HOT! Make your sales hot too. Grab my Webinar Sizzlin Summer Special while your competition is losing ground on vacation.

Join Now → → → http://bit.ly/GitomerWebinars.


Filed Under: business, sales, social media Tagged With: , , , ,
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