YouTube provides the biggest opportunity for you to promote your name and your brand. Anyone in the world can find you and your information. And it’s FREE!
If you have a YouTube channel, go to the main page and see how many total views you have. If it’s less than 1,000 you haven’t provided enough opportunities for others to find you, or enough value for any kind of viral activity.
Let me share some YouTube opportunities with you:
- Create a library of customer testimonials, tips, and ideas about your product that appear in no brochure.
- Record business philosophies that you have and want to share with others.
- Record your best idea of the week.
- Record your favorite customer of the week.
- Record your favorite restaurant in your city.
You get the idea. Your ability to broadcast on your own YouTube channel is limited only by your imagination and your allocated time. And did I mention, IT’S FREE!
Start with customer testimonial videos because they will lead you to more customers and you can pull them up when you’re making a sales presentation to provide a point.
KEY POINT OF UNDERSTANDING: Keep all videos short and light. (One to four minutes is the idea length.) Keep all videos fun and real. Make sure the videos that you post are an accurate representation of who you are in the business world, and what you believe to be true with your customers, your product, your company, and you.
I am on social media providing examples for my customers so they can do the exact same thing. Spend some time watching some of the value videos I have uploaded onto my own YouTube channel: