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The Difference Between Social Media and Business Social Media on YouTube

August 3, 2012 By Leave a Comment

YouTube provides the biggest opportunity for you to promote your name and your brand. Anyone in the world can find you and your information. And it’s FREE!

If you have a YouTube channel, go to the main page and see how many total views you have. If it’s less than 1,000 you haven’t provided enough opportunities for others to find you, or enough value for any kind of viral activity.

Let me share some YouTube opportunities with you:

  • Create a library of customer testimonials, tips, and ideas about your product that appear in no brochure.
  • Record business philosophies that you have and want to share with others.
  • Record your best idea of the week.
  • Record your favorite customer of the week.
  • Record your favorite restaurant in your city.

You get the idea. Your ability to broadcast on your own YouTube channel is limited only by your imagination and your allocated time. And did I mention, IT’S FREE!

Start with customer testimonial videos because they will lead you to more customers and you can pull them up when you’re making a sales presentation to provide a point.

KEY POINT OF UNDERSTANDING: Keep all videos short and light. (One to four minutes is the idea length.) Keep all videos fun and real. Make sure the videos that you post are an accurate representation of who you are in the business world, and what you believe to be true with your customers, your product, your company, and you.

I am on social media providing examples for my customers so they can do the exact same thing. Spend some time watching some of the value videos I have uploaded onto my own YouTube channel:

Filed Under: business, customers, lead generation, sales, Social BOOM!, social media Tagged With: , , , , , , , , , , , , , , ,

Take Advantage of Business Social Media TODAY

July 11, 2012 By Leave a Comment

Every time I’m in front of an audience I ask two questions:
1. How many of you have some social media involvement? (Almost everyone raises their hands.)
2. How many of you wish you were better at it? (Almost everyone raises their hands.)

And keep in mind this is from a (supposedly) sophisticated group of people. They all have smart phones, most of them get personal Facebook notices on their phones, but for one reason or another they have chosen not to enter the world of business social media. Many are on LinkedIn and have a few connections, almost none of them tweet, and even fewer have their own YouTube channel.

What’s your social media status?

REALITY: Some HUGE companies have gone all out in social media, while others have their heads buried in the sand or are playing ME TOO, because they woke up one morning and found their competition gaining ground through a prominent and active social media presence. Still others are claiming “regulations” are keeping them from engaging.

Here are a few examples of big companies taking BIG advantage of business social media:

  • Starbucks is asking customers opinions and soliciting customers ideas (where do you think the idea for that little green stopper splash stick came from?).
  • The CEO of Sun Microsystems blogs daily.
  • Burger King is continuing to let customers “have it their way” online with information and coupons.
  • IBM is utilizing every aspect of social media and has plans to double their effort in 2011 by trusting and encouraging their employees involved on a personal-business level to their individual customers.
  • Proctor & Gamble is all about Facebook and is substituting TV ads for social media presence. (WOW!)
  • Ford is using social media as a PR communication device and consumer sounding board and feedback opportunity.
  • Comcast is tweeting individualized customer service help messages.
  • And as if they weren’t customer service dominant enough, Zappos tweets their service responses, and as a result RECEIVES THOUSANDS of positive tweets.

All of these companies, B2B or B2C, emphasize the same word in their philosophy and their outreach: COMMUNITY. They all recognize that their customers have a voice, and by listening and responding to them, they’re discovering benefit and profit.

These are NOT isolated examples – they are typical examples of how big business is using the power of social media to inform, communicate, serve, and sell.

How are you doing? What’s your “community” strategy? Who are you listening to? Who are you responding to? Or are you still answering your phone and “serving me better” with nine options? Pathetic.

Here are 6.5 TOUGH questions designed to make you think, plan and act:

1. What are you doing about the social media opportunity?
2. How are you attracting customers and prospects?
3. What’s your value message beyond product offerings?
4. How are you engaging customers and prospects?
5. How are you connecting with the people you engage?
6. What’s your social media doubling plan for 2011?
6.5. What policies, trust issues, and lawyers are holding you back? Get rid of them (no play on words intended regarding the lawyers)!

Those are painful questions that need answering before January of 2011 rolls around.

REALITY: And while you sit around strategizing and legalizing a business social media plan, your competition is laughing at you, hoping you’ll delay even more.

TWEET POWER: I tweeted this quote last night, “The more you hold your people back from using social media at work, the more your competition will kick your ass.” Less than one hour after it hit the Internet, more than 50 people had re-tweeted it, and more than 100,000 were exposed to the message. And ME. FOR FREE.

REALITY:
People have made the following statements, or asked me the following questions, over and over:

  • How do I use BUSINESS social media to attract?
  • Isn’t social media for kids?
  • I have never tweeted.
  • I tried it and didn’t get any results.
  • My boss won’t let us use Facebook at work.

HUH?

REALITY:
Individuals (like you) can safely setup their own value-based, value messaging BUSINESS page on Facebook INSIDE the parameters of whatever guidelines your business has. And you can do the same with twitter, LinkedIn, and YouTube.

PROBLEM: It requires hard work
MAJOR CLUE: Start today!

Filed Under: business, Social BOOM!, social media Tagged With: , , , , , ,

Understanding The Power Of Twitter

July 1, 2012 By 2 Comments

It seems as though the mature (seasoned) salespeople are resisting Twitter or simply do not understand the power in it and efficacy of it. With an estimated 175 million accounts and millions of tweets a day, there MAY be something to it. Especially because the Fortune 1000s are tweeting. Every newspaper and news agency is tweeting. Thousands of small businesses are tweeting.

What are you doing? Are you tweeting every day? Or are you stymied by the process and don’t quite know what to do? (Like most people.)

WARNING: Twitter for business has nothing to do with being in your pajamas, having a tough day, heading to the office, or other inane useless information. It also has nothing to do with “tweeple,” “tweeps,” or other buzzwords that are cute and condescending.

  • Twitter is about informing.
  • Twitter is about passing on information.
  • Twitter is about value messages.
  • Twitter is about connecting.

Twitter is about others finding value in your messages or information and passing it on to others. And when you’re retweeted, it’s proof that your message had enough value, content, or vital information that people in your network were willing to pass it on to their network.

How does a daily value tweet help you?

1. It challenges you to think and write. Daily discipline.

2. It challenges you to create viral messages so that you become better known as a person of value.

3. It challenges you to create the REAL law of attraction. Attraction = potential customer.

3.5 People will proactively connect with you. If they agree with you, and they respect you, they’ll tell others to connect with you as well.

There is a secret to Twitter success. And it’s the same secret for all of social media, especially business social media: Wake up and WRITE.

Here are some Twitter conversations going on right now about me:


Filed Under: business, customers, lead generation, sales, Social BOOM!, social media, Uncategorized Tagged With: , , , , , , , , , , ,

Your (Personal) Business Social Media Game Plan

June 25, 2012 By 2 Comments

Regardless of where you are in the construction or operation of your business social media outreach, I’m asking you to relook at and rethink about the process because the odds are you started it with the wrong motive: money and sales.

In regard to your business Facebook page, your Twitter account, your LinkedIn connections, and your YouTube channel — ask yourself these questions (for each of the four individually):

  • What am I hoping to achieve?
  • Who am I wanting to attract, engage, and connect with?
  • Who will help me design?
  • Who will help me launch?
  • Who will help me post?
  • Who will be in charge of this process short term?
  • Who will be in charge of this process long term?
  • Do I need professional help?
  • How much time am I willing to allocate each day?
  • How often am I committing to update?
  • What type of value messaging am I going to offer?

The answers to these questions (written down) will create both structure and architecture for your entire business social media game plan. It will also determine your strategy for attracting, engaging, and connecting.

Luckily for you, most people started a Facebook page because their neighbor did or one of their friends did. Don’t do that. Start (or restart) your business social media outreach with purpose, plan, and design. And start (or restart) it with an understanding of what you want to achieve. Not just a goal to launch, but also a goal to attract, a goal to engage, a goal to connect, and a goal for what you want the OUTCOME to be.

Whatever you do, do not follow the ill-fated “Begin with the end in mind.” A more bogus, meaningless statement has never been written to the world business population.

It should say “Begin with the outcome defined.”

If you don’t begin knowing what you want to achieve, and how you intend to achieve it, then don’t begin.

Business social media is far different from, and far more powerful than, social media. Business social media will allow you to keep existing customers loyal, attract new customers, build your reputation, and create more brand awareness than you could ever do with a full page ad every week in Time magazine, or a full page ad every Sunday in The New York Times.

MATH: Those ads will cost you millions of dollars a year, and guarantee you NOTHING. Business social media is free, and a million times more powerful, more authentic, and more valuable.

And if done correctly, business social media puts you in direct one-to-one contact with paying customers. That’s a game plan you can take to the bank.

Filed Under: business, customers, lead generation, sales, Social BOOM!, social media Tagged With: , , , , , , , , , , , , ,

The sales world is changing. Are you changing?

June 15, 2012 By Leave a Comment

The sales world is changing. Are you changing? Been in sales for more than five years? Notice any changes? Of course you have – but probably not the ones I’m going to talk about. I’m NOT talking about the economy, or customers in financial trouble, or slow sales, or price pressures from competition, or pressures from your boss to “sell more now.” Oh and, by the way, how about YOUR changes? Still cold calling? Still learning “how to close?” Still “finding the pain?” Still trying to figure out social media? Still a bit behind technology? That’s your problem.

I AM talking about changes that have taken place over the past five years that will affect sales into the next decade. Your sales. Here are the major changes that have taken place, and how you must take advantage of them and master them to sell and succeed:

Connect with me on Facebook, Twitter, and YouTube today.

Filed Under: business, customers, lead generation, sales, Social BOOM!, social media Tagged With: , , , , , , , , , , , , , , , , , , ,

5.5 Things You Can Do To Improve Your Writing Skills

June 11, 2012 By 1 Comment

The core process of business social media is writing. Every aspect of Facebook, LinkedIn, Twitter, and YouTube requires writing. Clear, concise, compelling writing. I can’t teach you “how to write.” Or “how to write better.” I can share with you how I write, and you can take it from there.

Everyone needs to (learn to) write in a more compelling manner: clear, concise, compelling writing is a rarity in our world. Email and text messaging has helped with clear and concise, but it has taken “compelling” out of the formula.

Facebook, LinkedIn, Twitter, YouTube, e-zines, and blogs have put compelling back in.

Here are 5.5 things you can do to improve your writing skills:

1. Just sit down and write something. Every day.

2. Save your best thoughts and ideas the second they occur. Not on a pad of paper or a diary. ON A COMPUTER. Where you can reread it, expand it, and edit it.

3. Write it like you would say it.

4. Make sure your thoughts are simple, easy to understand, and complete.

5. Edit early and often

5.5. Remember that you’re writing for the reader AND yourself.

For more writing and business social media tips, read some of my books:

Filed Under: business, customers, lead generation, sales, Social BOOM!, social media Tagged With: , , , , , , , , , , ,

Is Your Boss Against Social Media?

May 14, 2012 By Leave a Comment

I get a lot of emails from salespeople complaining that their bosses won’t let them use Facebook for business, orLinkedIn for business, or Tweet for business on the internet. That there’s all kinds of policies against social media and all kinds of lawyers telling them what you can do and what you can’t do.

Yes there’s government regulations if you’re in certain industries but there’s also bosses that are chicken. They don’t trust their people enough. They won’t give them an hours worth of time and say, “Ok, between 9 and 10 you can build your base of social media contacts.” All bosses that are against social media are the ones who don’t know how to use it. Why don’t you offer them a tutorial?

Connect with me on Facebook, Twitter and LinkedIn.

Filed Under: business, customers, lead generation, sales, Social BOOM!, social media Tagged With: , , , , , , , , , , , , , , , , , , ,

Join Me In Minneapolis, MN on May 11

May 7, 2012 By Leave a Comment

Many of you know me as a sales expert. Many of you do not know, as you can tell by this uniform, I am a baseball fan. I’ve been a baseball fan since 1954 when my dad took me to my very first baseball game. The Philadelphia Athletics played the Boston Red Sox. Ted Williams hit a home run. Since then, have I not only been to a ton of baseball games, I’ve learned a lot from the sport of baseball. But not 1/100th of what I’ve learned from my new friend, the great Dave Winfield. Dave and I are going to be teaming up in May, in June, and in September to do a series of seminars in the cities where he played ball.

Will you attend our event in Minneapolis on May 11?

Sign up here. You won’t want to miss it. 

Filed Under: business, customers, General, lead generation, sales Tagged With: , , , , , ,

What should I tweet, what should I post, how should I link?

April 24, 2012 By Leave a Comment

Most people don’t know what to say on, what to do on, or what to do with social media. And it’s a club with more than 700 million members.

There has gotta be an opportunity in there someplace.

Here’s the thought reality: Stop thinking of it as social media, and begin thinking of it as BUSINESS social media.

Immediately some clarity begins to creep in. You’re already using LinkedIn as a business proposition. You’re getting contacts, finding prospects, searching by company and title for qualified people to connect with (link with). You may even be job hunting or job upgrading.

Why not use Facebook, Twitter, and YouTube the same way?

Why not create daily/weekly/monthly value messages that your customers would find so interesting and informative that they would save them, print them, put them into action, and forward them to others?

Sounds way more powerful than cold calling and groping, grasping, begging, or manipulating your way to an appointment – that will most likely result in rejection – even if you use your fanciest, newest, “closing technique.”

Cold calling is such a cruel joke in this day and age.

TODAY’S REALITY: Do everything you can to use business social media to build brand, image, reputation, and perceived value with your customers and your business community.

YOUR CHALLENGE: Send messages that your customers perceive as valuable to them. Messages so valuable that they will tell others.

BUSINESS SOCIAL MEDIA REALITY: It’s not about tweeting; it’s about being re-tweeted. It’s not about finding someone on LinkedIn; it’s about them finding you, and wanting to connect. It’s not about searching out someone on Facebook; it’s about someone finding your business Facebook Page and “liking” it. It’s not about posting a video on YouTube; it’s about someone sending your video to someone else.

“But Jeffrey,” you whine, ”How do I know what’s most important or most valuable to MY customers?”

Click here to read the answer and the rest of the article.

Filed Under: business, customers, lead generation, sales, Social BOOM!, social media Tagged With: , , , , , , , , , , , , , , , , , , ,

Sign Up For My Referrals Webinar: April 18th, 2012

April 11, 2012 By Leave a Comment

The key to closing more sales is getting your existing customers (the people who love you) to talk about how great you are to everyone they know. This word-of-mouth advertising leads to a referral; the most effective sales making tool.

I’d like to personally invite you to join me for my upcoming Referrals: The Ultimate Sales Tool webinar on April 18th, 2012!

CLICK HERE TO SIGN UP FOR THE WEBINAR!

Read what others are saying about my webinars:

I truly enjoyed the webinar yesterday!  This was my first one and I love the frankness and down to earth way that Jeffrey Gitomer speaks to the audience – no punches – just straight talk!  The hour and the screens flew by fairly quickly and per Jeffrey’s recommendation I do want to watch this several more times.  Where do I go to see this again?   Thanks, —Nancy

So glad I invested  $199 in me ! I was a speaker today at my local leads group and yes, I mentioned the web conf from yesterday and encourage others to jump in head first and invest in themselves too.  I thought I was a positive person, however, the man in the mirror spoke loud and clear and challenged me to  be more do more  and give more.  Looking forward to session 3 next time! Positively,  —David

Thank-you Andy, the webinar was awesome and timely. Although I have had the YES attitude book for several years, I have not been a disciple of it , to my own detriment. As a result I have become a little jaded, sarcastic and cynical. Not only has it affected my business, it has also affected my marriage. After watching the webinar, I am committing myself to the YES ! Attitude.   Once again, thank-you for the “kick in the butt”.   Best regards, —Ken

I had a conversation with a potential client 3 hours after the close of the webinar.  I focused on Jeff’s comment that 70% buy on value—which I already know!  The  person making the referral said the potential client turned away the last coach due to price. I’ve also been advised to maintain my price structure and attract the higher end client.   When I spoke to the client, I focused first on what SHE wanted from coaching—the OUTCOME—and then asked her “If you had the Outcome you wanted, how would your life be different or easier?  She couldn’t answer right away because she was not visioning success—just the challenges.  We talked for half and hour and then I sent the contract. I will earn my fees with her and she is exactly the type of high end professional client I want to work with.  —Donna

I thought you guys did very well and I found great value in your webinar. You two have great synergy and kept it so fun, my colleagues wanted to know what I was gut laughing about a few times during the lesson. I will recommend the sessions to my groups and be back for more.  Off to buy my little red book.  —Dawn

Thanks to everyone above for the kind words!

If you haven’t been on any of my recent webinars, sign up now before it’s too late!

Filed Under: business, customers, General, lead generation, sales, Social BOOM!, social media Tagged With: , , , , , , , ,
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