The word FREE is an enticement. Someone wants to expose you to their message, and then present you with an option to buy more now, or take advantage of this once in a lifetime offer, or act now, this offer is only good if you click this button or it will go away forever!
Unfortunately, most of the free webinars out there offer little or no value to the people who attend them. More unfortunately, hundreds of thousands of people waste their time following a false promise.
NOTE WELL: If the webinar is great, the customer will want to buy. You don’t have to sell. If the webinar is not great, no matter how much you try to sell, the customer will not want to buy.
The webinar is an amazing strategy to create direct communication with the people who know you, and the people who are your present customers. What messages are you sending them? What messages are they responding to? How is that increasing their loyalty to you? How is that increasing their word-of-mouth advertising for you? And how is that affecting your business?
2012 is the Year of the Webinar. I’m offering 12 Webinars every 3 weeks with Live Q&A sessions after each event. Maintain your momentum throughout the new year with timely insight at a steal of a value!
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