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I wanted to share with you the 5.5 rules of relationship-based networking from my Little Black Book of Connections, because they can also be applied to networking in business social media spaces as well. They are as follows:
1. Go where your best customers, probable purchasers, an prospects go.
2. Give value first. Be known as a resource.
3. Dig in. Be committed or it won’t work.
4. Be consistent, Once you get involved, seek a leadership position.
5. Get to know people on a friendly basis.
5.5 Go slow. Relationships are not built in a day. They’re built, with value, day-by-day.
People tend to do business with people they trust. Be sincere, be yourself, and over time, you will win their business and more.
These rules can apply to your business social media efforts as well as your business networking efforts. In business social media, you have to, above all, provide value. You have to be consistent. You have to be committed. You have to recognize that building relationships online takes time. It’s worth it though.
Want to learn more business social media strategies? Click here.
Many of you know me as a sales expert. Many of you do not know, as you can tell by this uniform, I am a baseball fan. I’ve been a baseball fan since 1954 when my dad took me to my very first baseball game. The Philadelphia Athletics played the Boston Red Sox. Ted Williams hit a home run. Since then, have I not only been to a ton of baseball games, I’ve learned a lot from the sport of baseball. But not 1/100th of what I’ve learned from my new friend, the great Dave Winfield. Dave and I are going to be teaming up in May, in June, and in September to do a series of seminars in the cities where he played ball.
Will you attend our event in Minneapolis on May 11?
Sign up here. You won’t want to miss it.
The customer is making a comeback – slow though it may be. And when he (or she) returns, you’re going to notice a change. A big change. FAIR WARNING: How you prepare for the new customer will determine your long-term success.
REALITY: While your customers were away, online has officially taken over. It’s the new showroom and comparison shopper. You can chat, or phone in a heartbeat. You can see every option and some you never knew existed. It’s fast, it’s accurate, and anyone can choose anything, any time of the day or night.
Yes, the Internet has been there for a few years, but it has taken a firm hold as a trillion dollar option for consumers and customers every place in the world. Your world.
It’s a different world now. We are not going to “recover,” per-se. We’re going to revive and revise. And you can be in it, or watch it pass you by.
Here are some examples of “different” on the business side. Car dealerships, stock brokerages, insurance companies, banks, homebuilders, commercial real estate agents, residential real estate agents, and mortgage lenders have all revised and restructured their business – and that’s the short list.
And the customer is different too. Way different.
Let me give you the details of what the new customer (both business and consumer) looks like: (NOTE: I’m using “he” but I also mean “she.”)
* He’s going to decide somewhat slower. He’s been hesitating for more than a year.
* He’s angry about the value of his home, and the value of his investments.
* He will not be doing business the same way it’s been done before.
* He will not be banking the same way he banked before.
* He will not be advertising the same way he advertised before.
* He will not be buying a car the same way he did before.
* He will not be buying a home the same way he did before.
* He will not be investing the same way he did before.
* He’s online. Checking out your website – and your competitor’s website.
* He’s socializing. Telling everyone what’s happening in his world and the world.
* He’s Tweeting, Facebooking, and Linked-In-ing. Social media is still a firestorm.
* He’s blogging about his experiences with you, for the world to read.
* He’s YouTubing about his experiences with you for the world to watch – by the millions (any questions United Airlines?).
* He’s Googling, not yellow-paging.
* He’s texting. A lot.
* He’s using his mobile device to do damn near everything.
CLICK HERE TO READ THE REST OF THIS ARTICLE!
The key to closing more sales is getting your existing customers (the people who love you) to talk about how great you are to everyone they know. This word-of-mouth advertising leads to a referral; the most effective sales making tool.
CLICK HERE TO SIGN UP FOR THE WEBINAR!
Read what others are saying about my webinars:
I truly enjoyed the webinar yesterday! This was my first one and I love the frankness and down to earth way that Jeffrey Gitomer speaks to the audience – no punches – just straight talk! The hour and the screens flew by fairly quickly and per Jeffrey’s recommendation I do want to watch this several more times. Where do I go to see this again? Thanks, —Nancy
So glad I invested $199 in me ! I was a speaker today at my local leads group and yes, I mentioned the web conf from yesterday and encourage others to jump in head first and invest in themselves too. I thought I was a positive person, however, the man in the mirror spoke loud and clear and challenged me to be more do more and give more. Looking forward to session 3 next time! Positively, —David
Thank-you Andy, the webinar was awesome and timely. Although I have had the YES attitude book for several years, I have not been a disciple of it , to my own detriment. As a result I have become a little jaded, sarcastic and cynical. Not only has it affected my business, it has also affected my marriage. After watching the webinar, I am committing myself to the YES ! Attitude. Once again, thank-you for the “kick in the butt”. Best regards, —Ken
I had a conversation with a potential client 3 hours after the close of the webinar. I focused on Jeff’s comment that 70% buy on value—which I already know! The person making the referral said the potential client turned away the last coach due to price. I’ve also been advised to maintain my price structure and attract the higher end client. When I spoke to the client, I focused first on what SHE wanted from coaching—the OUTCOME—and then asked her “If you had the Outcome you wanted, how would your life be different or easier? She couldn’t answer right away because she was not visioning success—just the challenges. We talked for half and hour and then I sent the contract. I will earn my fees with her and she is exactly the type of high end professional client I want to work with. —Donna
I thought you guys did very well and I found great value in your webinar. You two have great synergy and kept it so fun, my colleagues wanted to know what I was gut laughing about a few times during the lesson. I will recommend the sessions to my groups and be back for more. Off to buy my little red book. —Dawn
Thanks to everyone above for the kind words!
If you haven’t been on any of my recent webinars, sign up now before it’s too late!
And even more:
Are you gearing up to attend my upcoming seminar in Raleigh, NC this week? If so, I’d like to invite you to RSVP to my event pages on Facebook or LinkedIn. Make sure your friends and business contacts know what you’re up to! To RSVP on either site, just click on the image below:
Haven’t signed up for the event yet? There’s still time! CLICK HERE.
Haven’t signed up for the event yet? There’s still time! CLICK HERE.
"You cannot afford to overpay or underpay salespeople. Mark Donnolo knows the strategies and the formulas that work."
Jeffrey Gitomer, author of Little Red Book of Selling
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The Little Red Book of Selling |
The Sales Bible |
Little Teal Book of Trust |
Little Gold Book of YES! Attitude |
Little Platinum Book of Cha-Ching! |
Little Red Book of Sales Answers |
Little Black Book of Connections |
Little Green Book of Getting Your Way |
Customer Satisfaction is Worthless, Customer Loyalty is Priceless |